Creative Ad Campaigns
Over the past decade, I’ve had the privilege of contributing to international campaigns for brands like Audi, Lexus, Apple, Canon, Sony, Oppo, Huawei, Dewar’s, Adobe, Intel, HP, and more, blending artistic vision with cutting-edge imaging technology to tell bold visual stories.
At the intersection of art and technology, I create campaign visuals that stand out across platforms, from large-scale billboards to dynamic social media content. My specialties include light-painting photography, where motion and emotion are sculpted with light through long-exposure techniques designed for visual impact and storytelling. I also work extensively on outdoor productions, often in remote natural settings and under challenging light conditions, capturing raw and cinematic imagery. With custom multi-camera setups, I produce bullet-time sequences, 3D visuals, Gaussian splatting, and volumetric captures that bring spatial depth and immersive energy to each frame. The result is a visual language that’s bold, memorable, and perfectly tuned for both artistic and commercial goals.
All of this is made possible by the tools, rigs, and workflows I’ve developed with my team at Xangle Studio. Working closely with brands and agencies, I handle everything from concept development to final delivery. Whether we’re on location or in the studio, I design each production around the creative brief, integrating precision camera systems and light-based techniques for maximum impact. The result is a streamlined production pipeline with highly differentiated visuals that align with the campaign’s vision, pace, and platform requirements.
I create original visuals for brands through image licensing, campaign photography, and custom content for digital platforms and prints.
Creative Ad Campaigns: Light-Painting Photography & Immersive Visual Production
Transforming Brand Stories Through Innovative Light-Painting and Multi-Camera Technologies
For over a decade, I've partnered with world-class brands to create campaign visuals. My work combines the artistry of light-painting photography with cutting-edge imaging technologies, resulting in campaigns that have defined visual identities for brands including Audi, Lexus, Apple, Canon, Sony, Oppo, Huawei, Dewar's, Adobe, Intel, and HP.
What Makes My Creative Campaigns Unique
Light-Painting Photography for Advertising
My signature approach centers on light-painting photography, a technique I've refined over thousands of hours of experimentation. Using custom-built tools and precise choreographed movements, I literally paint with light during long exposures, creating ethereal halos, dynamic energy trails, and impossible geometries around subjects. This isn't post-production trickery; it's real light captured in-camera, giving campaigns an authentic, organic quality that resonates with audiences.
Technical Innovation Meets Artistic Vision
Through my studio Xangle, I've developed proprietary multi-camera systems that push the boundaries of commercial photography:
Bullet-Time Sequences: Using synchronized camera arrays, I create Matrix-style frozen moments that allow viewers to experience a single instant from multiple perspectives
3D Volumetric Capture: Employing photogrammetry and Gaussian splatting techniques to create fully dimensional assets for AR/VR applications
360-Degree Light Sculptures: Combining circular camera rigs with continuous light-painting to produce impossible perspectives
High-Speed Light Capture: Freezing light trails at up to 1/8000s while maintaining the fluidity of motion
Specialized Campaign Environments
Extreme Location Photography
Many of my most impactful campaigns have been shot in challenging outdoor environments where conventional photography would fail:
Desert Productions: Creating light sculptures under star-filled skies for automotive campaigns
Mountain Top Shoots: Capturing dawn light-painting sequences at high altitude for outdoor gear brands
Harsh Conditions: Developing cold-weather workflows for complicated campaign shoots
Urban Nightscapes: Integrating city lights with controlled light-painting for lifestyle brands
Campaign Production Process
From Concept to Delivery
My approach to campaign creation is both systematic and flexible:
Creative Brief Analysis: Deep dive into brand values, target audience, and campaign objectives
Technical Pre-Visualization: Using 3D software to plan camera positions, light movements, and final compositions
Custom Rig Development: Building or modifying equipment specific to each campaign's needs
On-Location Execution: Directing talent, managing technical teams, and ensuring creative vision alignment
Real-Time Client Collaboration: Providing live feeds and instant previews for immediate feedback
Post-Production Excellence: Color grading, compositing, and delivery in all required formats
Notable Campaign Highlights
Automotive Excellence
For luxury automotive brands, I've developed a visual language that captures both precision engineering and emotional connection. My light-painting techniques reveal the sculptural beauty of vehicle design while creating an aspirational atmosphere that resonates with premium audiences.
Technology Brand Storytelling
Tech campaigns require balancing product features with human connection. My work for brands like Apple, Intel, and Adobe focuses on showing technology as an enabler of creativity, using light as a metaphor for innovation and possibility.
Fashion and Lifestyle Integration
Light-painting brings movement and energy to fashion campaigns, creating dynamic frames that showcase both product and personality. The technique adds an editorial quality that elevates brand perception across demographics.
Why Brands Choose Eric Pare for Creative Campaigns
Unique Visual Signature
In a world of AI-generated imagery and stock photography, my light-painting technique offers something irrepliceable, authentic, in-camera art that gives brands a distinctive visual identity.
Technical Reliability
With over 500 photoshoot sessions completed, I've developed fail-safe workflows that ensure consistent results. My equipment redundancy, backup systems, and experienced team mean campaigns stay on schedule and on budget.
Collaborative Approach
I work as an extension of your creative team, bringing technical expertise while respecting and enhancing the creative vision. From agency art directors to brand managers, I ensure all stakeholders feel heard and involved.
Future-Forward Thinking
As imaging technology evolves, so do my techniques. I'm constantly experimenting with new capture methods, from computational photography to radiance field technologies, ensuring campaigns remain cutting-edge.
Equipment and Technical Capabilities
My studio maintains professional-grade equipment for any campaign scale:
Multi-camera systems for maximum resolution (400 cameras)
Custom 60 to 360-camera bullet-time rigs
Portable power solutions for remote locations
Real-time review and backup systems
Contact me to explore the possibilities for your next creative campaign.
Eric Pare is an internationally recognized light-painting photographer and creative director based in Montreal, specializing in innovative visual campaigns for global brands. Through his studio Xangle, he continues to push the boundaries of commercial photography through technical innovation and artistic excellence.